How to Master Blog Marketing

January 26, 2012 at 3:26 am • Posted in UncategorizedComments Off

The idea behind a conventional, commercial blog is find a money-making marketing niche and then post large amounts of high-quality, original content related to that niche on a very regular basis. If you are an excellent writer who is an expert in the subject of that blog, you might be able to post new content on a daily basis. If you don’t do this, your blog will slip in the search engine rankings and no longer be a profitable venture. So, by starting a commercial blog, you have just signed up for a full-time profession as a writer and webmaster. It would seem that a single person, regardless of how much of an expert they might be, would run out of new ideas for posts at some time and then the blog would fail for lack of new content. At some point, you might want to think about adding posts from sources other than yourself, as long as the content is original. Original content that you did not write yourself is very difficult to find unless you pay other people to create it for you.

You must also monetize your blog, meaning that you must place banner and text ads for products closely related to your blog theme. The idea there is that you will have already attracted highly targeted web traffic to your blog for the very products you are selling.

In order to have this targeted traffic in sufficient quantities to sell enough products to make all your hard work worthwhile you must do the things needed to rank high in the search engines for the best keywords for your blog. Your blog should be optimized for the search engines and you must build as many quality backlinks as you are able in as many locations as possible, all of them pointing back to your blog.

This may include submitting lots of articles related to your blog theme to different article marketing sites. You should optimize your articles to contain your foremost keyword or keywords in a ratio of 1 to 4 percent of the total words in the article. The “self-serving” links you will be permitted at the end of your article will be converted into powerful backlinks for you in the years to come. You might also want to think about paid advertising such as Google AdWords but I would not recommend that because of the high “cost to result ratio,” particularly when you are just beginning with no profits yet to pay for the advertising.

You can also post positive and pertinent comments to closely-related blogs and forums. After all this additional work is done, you may want to think about adding a squeeze page to your blog, building an opt-in email marketing list and formulating email campaigns with the purpose of encouraging visitors to return to your blog and obtain your products.

If all this sounds like a lot of work, it is and I have simply been talking, so far, about keeping and promoting a single blog related to a single theme and selling only products closely related to that theme. Under the theory that more is better and pretending that you are some sort of gifted being with endless time on your hands, why not create another blog on another popular but different theme and double your profits. How about 4 blogs, thus quadrupling your returns or 7 or 16 or 32 or even 64 blogs and becoming staggeringly wealthy in the process?

I’m sure, by this time, you can deduce where all this is leading: How is a single person going to be ever able to achieve this? This brings me to the subject matter of auto blogging. Auto blogging software was invented to automate the process of periodic blog posting to numerous blogs. At first blush, it sounds like a miracle but it is, upon close inspection, far from a perfect solution. Auto blogging software goes out onto the web and locates articles and videos that can be legally reproduced and which match the keywords related to your niche. You input these keywords into the software during the process of setting up each blog.

After this is complete, you then have to decide whether to let the software robotically post up to a specified number of articles or videos on an hourly or daily basis. Alternatively, you have the option of simply collecting those prospective posts in a folder where they will wait for your personal review. You can then pick which articles and videos will actually be posted on the blog and which will be erased. Using this option will improve the quality of your blogs considerably. It will also take more of your time.

It is crucial not to have the software post automatically. If you automate the process, you will just get a lot of rubbish on your blogs, some of which does not even apply to the individual themes of your blogs. You will be creating a bunch of blogs that no one will want to read. To make matters worse, the search engines will never list your blogs high enough that they will be seen in the listings. In short, all of your blogs will probably fail and you will have wasted all your time and money.

The good news is that there exists a middle-ground alternative to pure auto blogging and that is to post all the articles and videos by hand. It should be understood that the search engines like Google, Yahoo and Bing are biased strongly in favor of blogs using purely-original, high-quality content. As we have already discussed, making such a blog is a very labor-intensive and time-consuming venture but it is frequently rewarded with listings on the first page of search engines in some of the niches that relate to your keywords. These keywords should appear frequently (up to 4%) in your posts to exhibit relevancy to your blog theme.

If you go the auto blogging route but thoroughly screen your posts before permitting them to appear publically, you will increase your odds of excellent search engine rankings. However, you will be still saddled with the search engines determining that your content is not original. The search engines will know that it has showed up elsewhere on the web previously to being posted on your blog. If you keep your content pertinent to your theme and of the highest quality and post systematically (preferably 7 days a week), you can still magnetize an abundance of traffic and fairly high search engine rankings. If you add in some absolutely original articles that you have written, your search engine rankings should go even a bit higher.

Admittedly, you are making a compromise here between top-quality content and saving time and work. Modified auto blogging provides you with a means of making up for using somewhat less-than-original content: You will now have the opportunity to build multiple blogs on different themes and hence promote different types of products in larger quantities. The perception is that while no one blog will perform as well as if it were made up totally of high-quality, original material, some or most of the blogs will, in due course, bring in some amount of cash each day. As an example, if you maintained 50 blogs averaging only $10 each in sales a day, you be raking in $500 each day, on average. That would equate to annual gross sales of $182,500 a year. If your 50 blogs averaged $100 each a day, the annual amount would be $1,825,000. No lone blog is going to provide that for you.

In actuality, you will soon discover that a number of your blogs perform very well in the long run while others bring in no income at all. Even with partial automation, posting to 50 blogs each day and promoting them all simultaneously is going to end up being more than you can manage if you hope to do the best possible job with each individual blog.

When you initially set up your blogs, take care that each is set up to be tracked by Google Analytics so that you can periodically observe and record the progress of each blog in terms of traffic. Keep a spreadsheet of these traffic results and update it frequently. After a couple months of systematically posting to all of your blogs, you will find out that some are beginning to perform very well while others are a big disappointment. You need to give this process sufficient time for your blogs to be discovered and followed.

At this point in time you must cull or get rid of all blogs that are performing below a certain standard while keeping the more lively ones. If you did away with twenty blogs out of your original 50 you could slash your total daily posting time considerably while giving complete support to just high-performing blogs. After a period of time, you might decide to remove even more and replace them with new blogs promoting new products and see how those perform.

Look at it this way: Which is better, 50 blogs bringing in $10 each a day ($500) or ten blogs earning $50 each a day ($500)? The answer is obviously ten blogs each bringing in $50 a day because the labor and time required to accomplish that is just 20% of the first option. Look at the entire process of arriving at that point like planting a garden, waiting for the plants to grow, finding the strongest plants and then weeding out all the lesser plants to provide the sturdy ones the best opportunity to grow while cutting your labor to the bone. Makes sense, doesn’t it?

Bob Gillespie

© 2011 Robert M. Gillespie, Jr.

About the Author:

Bob Gillespie writes on many subjects including multi-blog marketing. He is a full-time Internet marketer and author who lives on the island of Maui in Hawaii. Learn more about multi-blog marketing online at Bob’s blog at:

http://multi-blog-marketing.inetwyoming.com

Another blog of possible interest:

http://niche-affiliate-marketing.inetwyoming.com

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A Few Colorado Fly Fishing Hotspots

January 24, 2012 at 10:21 pm • Posted in UncategorizedComments Off

Colorado fly fishing is an adventure that you won’t want to pass up on your next vacation. Colorado fly fishing offer something for every angler. Mountain streams, river basins, lakes, and reservoirs fill the need of any fly fisherman.

Where to Fly Fish in Colorado:

Colorado offers fly fisherman miles of world class fly fishing streams where the waters are managed by the Colorado Department of Wildlife to guarantee you the populations of large trout that you are looking for.

You may be a crackerjack fly fishing angler and know all the hot spots for fly fishing in Colorado or you may be new to the state and need some expert guidance. When you get your Colorado fishing license, be sure to pick up your free copy of Colorado Fishing Season Information & Wildlife Property Discovery booklet or go to any of the local Colorado Division Wildlife offices and pick up the Colorado fishing map.

Colorado fly fishing is divided into five regions: Northeast Region; Northwest Region; Southeast Region; Southwest Region; and the Denver Metro Region. You can choose many fine Colorado fly fishing spots in any of these prime fly fishing regions. Your Colorado fly fishing experience can be divided into fishing the roaring streams and majestic rivers to fly fishing the many mountain lakes and large reservoirs.

Fly Fish the Northwestern Region of Colorado

The Northwest region of Colorado offers fly anglers a variety of rivers, lakes, and reservoirs to choose from. From the Yampa River and its tributary, the Elk river in the north to the prime Colorado fly fishing rivers of the southern part of this region, the Northwest region of Colorado is noted for fly fishing.

Colorado fly fishing is at its finest from Meeker and the White River to the grand Colorado River running through central Colorado from the high mountains. Fly fisherman will delight in the trophies they find fishing this region’s rivers. Most notably, the Green river, Blue river, Roaring Fork River, and the Crystal River provide anglers with the fly fishing adventure they are looking for.

Colorado fly fishing is found on the lakes and reservoirs of the region too. Grand lake and Grandby Reservoir are found on the west side of Rocky Mountain National Park and are both noted for their fishing. Steamboat Lake is in the north of this region and is a picturesque place for the fly fisherman to angle. Other reservoirs include Williams Fork Reservoir, Willow Creek Reservoir, Stagecoach Reservoir, and Wolford Reservoir to name just a few.

Wherever you are looking for a fly fishing adventure, Colorado offers excellent fly fishing conditions and opportunities. Colorado fly fishing is constantly improved by the efforts of the fifteen Colorado Division of Wildlife hatcheries. The Colorado Division of Wildlife stocks over 4.3 million 10-inch fish a year, in addition to 43 million warm-water species and 11 million cold-water species. Catch and release fishing is popular and if you don’t plan to eat the fish you’ve caught, please help conserve Colorado’s precious fly fishing resource by returning the fish to the water.

What to fly fish for in Colorado:

The natural beauty of the Colorado fly fishing spots is distracting even to the most seasoned angler. But distractions not withstanding, and the proper fly fishing equipment, fly fishing anglers and enthusiasts are more than able to hook trout species like browns, brookies, and the rainbow trout in the rivers and streams that fly fisherman prefer. Fly fisherman may also stumble upon grayling and cutthroats too.

The other species that can be found here in Colorado’s fly fishing lakes and reservoirs are Walleye, Wipers, Yellow Perch, Crappie Smallmouth Bass, Largemouth Bass, Tiger Muskies, Bluegill, and Pumpkinseed. Colorado fly fishing provides any angler with an experience of a lifetime.

Various lures and worms work best during the spring runoff when the waters are high and streams running fast. Flies usually work best during late July, August and September. Watch for what’s hatching in the area where you’re fly fishing. This is the indication of which fly fishing flies will work best. Mayflies, caddis flies, midges, and stone flies predominate in this fly fishing area.

Colorado fly fishing is world class and you will find some of the best fly fishing in North America. There is no excuse not to pick up your fly fishing rod and tackle and set out on a leisurely Colorado fly fishing vacation of a lifetime.

Jim Bruce maintains a website on Colorado travel. Find out more about Colorado fly fishing and the fly fishing hotspots the state of Colorado has to offer by going to: http://www.coloradotravelexperience.com/Colorado_fly_fishing.html

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Data on the Sport of Snow Skiing

January 17, 2012 at 9:13 pm • Posted in UncategorizedComments Off

From bunny hills to black diamond runs, skiing is one of the world’s most admired pastimes and leisure activity. From hobbyist and ambitious skiers to regular individuals who ski a couple of occasions a year (or a decade), skiing’s keen admirers are as distinct as a package of 64 crayons. Young, old and every age anywhere between from areas across the country, skiing is a hobby treasured by hundreds of thousands. The innovative background of skiing is chiefly considered to have begun in 1850 in Norway with the original competitive events taking place soon thereafter.

Ski destinations are encountered covering the United States (and world) with concentration on the western United States. Colorado and Utah, essentially, are considered to have some of the highest quality ski vacation resorts around the world. Vail, Colorado, is deemed to be one of the top ski lodges worldwide. It is the biggest single mountain resort in the United States. Vail began in 1962 and has been a holiday location for skiers in search of the best skiing ever since. Aspen, Breckinridge and Crested Butte are numerous other ski attractions in Colorado that deliver you exceptional runs for a multitude of skill set levels.

Utah’s saying is “The Best Snow on Earth,” and the state includes some of the prime skiing in the world. Salt Lake City was home to the 2002 Winter Olympic Games and is largely thought to be a front runner to perform repeatedly as an Olympic coordinator city because of to the triumph of the 2002 Games, which had a lot to do with the snow and the ski activities sensational settings. Deer Valley, Park City, Alta and Snowbird are four of the Salt Lake City/Wasatch Mountain’s best known and most popular ski resorts. Deer Valley was the location for the freestyle moguls and aerials and the alpine men’s and women’s slalom events at the 2002 Winter Olympic Games.

Alta is one of the older ski areas in the United States and is one of the few ski areas left in the US that is open strictly to skiers, not to snowboarders. Alta is most widely known for the leading quality of its “powder” snow and is known for long, straight, fall line ski runs. Park City, Utah is comprised of a number of the US Ski Team’s training courses incorporating slalom and giant slalom runs. At the 2002 Winter Olympic Games, Park City managed the snowboarding and men’s and women’s alpine giant slalom events.

Remaining notable western U.S. ski areas include Jackson Hole, Wyoming; Heavenly and Squaw Valley, California; Taos, New Mexico and Sun Valley, Idaho.

Grant Atkins enjoys skiing and the great outdoors. This article is filled with history and ideas about how you can enjoy skiing too.

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How to Choose the Proper Cooking Oil

January 16, 2012 at 5:17 am • Posted in UncategorizedComments Off

Understanding Fats…

While cooking oils are pure fat, they are not created equal. All cooking oils are a combination of saturated, polyunsaturated and monounsaturated fats. It is the concentration of hydrogen that determines how they are categorized. Without getting too technical, the following information will hopefully provide a basic understanding of fats.

Saturated Fats:

Saturated fats are found in animal products and are converted into cholesterol by the liver. Butter, margarine, meats and dairy products are especially high in saturated fat. Saturated fat will elevate blood cholesterol levels and is associated with increased rates of heart disease and stroke. It is solid at room temperature.

Unsaturated Fats:

There are two types of unsaturated fats: monounsaturated and polyunsaturated. Monounsaturated and polyunsaturated fats do not raise blood cholesterol levels. Canola and olive oils contain the highest proportion of monounsaturated fat when compared with other cooking oils. Safflower and corn oil are the highest in polyunsaturated fats.

Trans Fats:

Trans fats are man-made or processed fats, which are made from a liquid oil. When hydrogen is added to liquid vegetable oil and pressure is added, the result is a stiffer fat, like the fat found in a can of Crisco. Trans fats are also called hydrogenated fats and are found in margarine and trans fat partially hydrogenated vegetable oils. Trans fats pose a greater risk of heart disease than saturated fats (which were once believed to be the worst kind of fats). While it is true that saturated fats (found in butter, cheese, beef, coconut and palm oil) raise total cholesterol levels, trans fats not only raise total cholesterol levels, they also deplete good cholesterol (HDL), which helps protect against heart disease.

Partially Hydrogenated Fats:

If you have health concerns, read food labels to see if they list “partially hydrogenated oil” as an ingredient. Partially hydrogenated oils are present in all commercially made donuts, crackers, cookies, pastries, deep-fat fried foods (including those from all major fast-food chains), potato and corn chips, imitation cheeses, and confectionery fats found in frosting and candies. All of these products contain unsaturated fats which can be damaged at high temperatures and converted to a trans fat.

Understanding the Difference between Refined and Unrefined Cooking Oils…

Refined Oils:

Refined oils are extracted by solvent extraction for further refining in order to produce clear oil that is free from rancidity and foreign matter. These oils are used as medium cooking oils (225°F to 350°F), high cooking oils (350°F to 450°F) and deep frying oils (greater than 450°F). Refined oils are bland and pale. They have negligible flavor and aroma which makes them ideal for preparing delicately flavored dishes. Use for baking, sauteing, stir-fry and wok cooking, baking, searing, browning, deep-frying and pan-frying.

Unrefined Oils:

Unrefined oils are processed by cold-pressed and expeller-pressed methods. They carry the true flavor of the plant from which the oil is made. The strong flavor of unrefined oils may overwhelm the dish or baked good that is prepared with them; however, strong flavor is not always undesirable and some unrefined oils are used as flavoring agents. (Generally, when there is a strong natural flavor and aroma, there is a higher amount of nutritional value.) These oils are typically called salad oils and are used for salad dressings, marinades, sauces and as light cooking oils for light sautes and low heat baking. As a general rule, they should not be cooked at high temperatures. (The one exception is unrefined safflower oil which is capable of reaching a temperature necessary for deep-frying.) Unrefined oils should not be used at temperatures above 320°F.

Various Cooking Oils and Recommended Use…

Some oils have low smoke points, which means that they will burn at low temperatures. These oils, typically called salad oils, are best used for salad dressings, marinades, sauces and as light cooking oils for light sautes and low heat baking. Other cooking oils have a high smoke point, which means that they can reach higher temperatures without smoking. These particular oils are ideal for deep-frying, pan-frying and sauteing. The information below will discuss various types of cooking oils and their recommended use.

  • Canola – Canola oil is a monounsaturated oil extracted from the seeds of a plant in the mustard family. It has a mild flavor and aroma and is most commonly available in a refined form. It has a bland flavor and is recommended for deep-frying, pan-frying, sauteing, baking and preparing salad dressings. Its mild flavor and relatively high smoke point (400°F) make refined canola oil a good all-purpose oil. Of all the cooking oils, canola has the least amount of saturated fat (6%) and is the least expensive.
  • Corn – Made from the germ of the corn kernel, corn oil is almost tasteless and is high in polyunsaturated fat (62%). It is used to make margarine, salad dressings and mayonnaise. With a smoke point of 450°F, it is excellent for pan-frying and deep-frying because it can withstand high temperatures without smoking.
  • Olive – Olive oil is a monounsaturated oil extracted from tree-ripened olives. The color may range from light amber to green with flavors that range from bland to extremely strong. Olive oil is graded according to its degree of acidity and the process used to extract the oil. Oil labeled “virgin” is cold pressed (a process using no heat or chemicals) and contains low levels of acidity. It provides the body with vitamins E and F. Oil labeled “pure” uses heat and chemicals to process olive residue from subsequent pressings. Unrefined olive oil has a smoke point of 320°F and is recommended for baking, sauteing, stir-frying and wok cooking.
  • Peanut – Made from pressed, steam-cooked peanuts, peanut oil contains 18% saturated fat. It has a bland flavor and is good for cooking because it doesn’t absorb or transfer flavors. Frying with peanut oil gives foods a rich, nutty, roasted flavor. Refined peanut oil has a smoke point of 450°F and is recommended for stir-frying, wok cooking, pan-frying and deep-frying.
  • Safflower – Made from safflower seeds, safflower oil is pale yellow and almost flavorless. It has more polyunsaturated fat that other oils (78%) but lacks vitamin E. It is considered a good, all-purpose cooking oil. Safflower oil is a favorite for salads because it does not solidify when chilled. Refined safflower oil has a smoke point of 450°F and is recommended for deep-frying, pan-frying, sauteing and baking.
  • Sesame – Made from pressed sesame seeds, sesame oil is high in polyunsaturated fat (43%) and monounsaturated fat (42%). It comes in two varieties, light and dark. Light sesame oil is made with untoasted sesame seeds and has a nutty flavor. It is especially good for stir-frying, wok cooking and preparing dressings. Dark sesame oil (Asian) is made with toasted sesame seeds and has a much stronger flavor than light sesame oil. It should only be used in small quantities for flavoring foods; it is not suitable for cooking. Refined sesame oil has a smoke point of 350°F and semirefined sesame oil has a smoke point of 450°F.
  • Soybean – Highly refined soybean oil is reasonably priced, very mild, versatile and it represents approximately 80% of all the cooking oils used in commercial food production in the USA. Almost any product that lists vegetable oil as an ingredient most likely contains refined soybean oil. With a smoke point of 450°F, soybean oil is a good, all-purpose oil. Use for deep-frying, pan-frying, wok cooking, stir-frying and baking.
  • Sunflower – Made from sunflower seeds, sunflower oil is pale yellow in color, has a bland flavor and is considered a good, all-purpose oil. It is low in saturated fat and high in polyunsaturated fat. Semirefined sunflower oil has a smoke point of 450°F and is excellent for sauteing, preparing salad dressings, deep-frying and pan-frying.
  • Vegetable – Vegetable oil is an inexpensive, all-purpose oil which is a blend of refined oils made from vegetables, nuts and seeds. Most vegetable oils are made from soybeans and are high in monounsaturated fat, high in polyunsaturated fat and low in saturated fat. Designed to have a mild flavor and a high smoke point, it is recommended for deep-frying, pan-frying, sauteing and baking.

    Note: The American Heart Association Cookbook, Fifth Edition, recommends all of the above cooking oils with the exception of peanut oil due to its high saturated fat content.

    Miscellaneous Facts, Tips and Warnings…

  • Essential fatty acids are vital for good health. Without some fats in our diets, we cannot absorb the fat-soluble vitamins A, D, E and K.
  • All cooking oils contain 100% fat.
  • A tablespoon of cooking oil contains 14 grams of fat.
  • All cooking oils contain the same number of calories – one tablespoon contains 120 calories.
  • For better health, choose oils/fats that are low in saturated fat.
  • Cooking oil used for deep-frying can usually be reused several times. Wait until the oil has cooled completely before handling then strain it into a clean sealable container for storing.
  • The most accurate method of testing the temperature of oil for deep-frying is a deep-fat thermometer. Make sure the bulb of your thermometer is completely immersed in the oil, but not touching the bottom of the pan. Otherwise, the reading could be affected. If a deep-fat thermometer is not available, the age-old method of dropping a square of bread into the hot oil will suffice. If the bread cube rises to the surface crackling and frying, the oil’s hot enough.

    Rule of thumb when using this method – If the bread cube browns uniformly in:

    60 seconds, the temperature is 350-365°F

    40 seconds, the temperature is about 365-382°F

    20 seconds, the temperature is about 382-390°F


  • To dispose of used cooking oil, carefully pour cooled oil into a strong sealable container, such as an old plastic jar with a lid or old coffee can. (Avoid using breakable glass jars.) If the amount of oil is small, place the filled, sealed jar in the trash. Dispose of large amounts of cooking oil by taking it to the local landfill.
  • Do not pour cooking oil down the kitchen drain. Even small amounts will eventually clog the plumbing.
  • Remember to always wait until cooking oil has cooled completely before handling.

    Copyright ©2005 Janice Faulk Duplantis

  • About the Author: Janice Faulk Duplantis, author and publisher, currently maintains a web site that focuses on both Easy Gourmet and French/Cajun Cuisine. Visit http://www.bedrockpress.com to see all that Bedrock Press has to offer. Janice also publishes 4 free monthly ezines: Gourmet Bytes, Lagniappe Recipe, Your Favorite Recipes and Cooking 101. Visit http://www.bedrockpress.com/subscribe.html to subscribe.

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    India’s Education Sector – Back to School

    January 14, 2012 at 5:05 pm • Posted in UncategorizedComments Off

    India’s US$40b education market is experiencing a surge in investment. Capital, both local and international, and innovative legal structures are changing the face of this once-staid sector

    The liberalization of India’s industrial policy in 1991 was the catalyst for a wave of investment in IT and infrastructure projects. Rapid economic growth followed, sparking a surge in demand for skilled and educated workers. This, combined with the failure of the public system to provide high quality education and the growing willingness of the burgeoning middle class to spend money on schooling, has transformed India’s education sector into an attractive and fast-emerging opportunity for foreign investment.

    Despite being fraught with regulatory restrictions, private investors are flocking to play a part in the “education revolution”. A recent report by CLSA (Asia-Pacific Markets) estimated that the private education market is worth around US$40 billion. The K-12 segment alone, which includes students from kindergarten to the age of 17, is thought to be worth more than US$20 billion. The market for private colleges (engineering, medical, business, etc.) is valued at US$7 billion while tutoring accounts for a further US$5 billion.

    Other areas such as test preparation, pre-schooling and vocational training are worth US$1-2 billion each. Textbooks and stationery, educational CD-ROMs, multimedia content, child skill enhancement, e-learning, teacher training and finishing schools for the IT and the BPO sectors are some of the other significant sectors for foreign investment in education.

    Opportunity beckons

    The Indian government allocated about US$8.6 billion to education for the current financial year. But considering the significant divide between the minority of students who graduate with a good education and the vast majority who struggle to receive basic elementary schooling, or are deprived of it altogether, private participation is seen as the only way of narrowing the gap. Indeed, it is estimated that the scope for private participation is almost five times the amount spent on education by the government.

    CLSA estimates that the total size of India’s private education market could reach US$70 billion by 2012, with an 11% increase in the volume and penetration of education and training being offered.

    The K-12 segment is the most attractive for private investors. Delhi Public School operates approximately 107 schools, DAV has around 667, Amity University runs several more and Educomp Solutions plans to open 150 K-12 institutions over the next four years. Coaching and tutoring K-12 students outside school is also big business with around 40% of urban children in grades 9-12 using external tuition facilities.

    Opening the doors

    Private initiatives in the education sector started in the mid-90s with public-private partnerships set up to provide information and communications technology (ICT) in schools. Under this scheme, various state governments outsourced the supply, installation and maintenance of IT hardware and software, as well as teacher training and IT education, in government or government-aided schools. The central government has been funding this initiative, which follows the build-own-operate-transfer (BOOT) model, under the Sarva Shiksha Abhiyaan and ICT Schools programmes. Private companies such as Educomp Solutions, Everonn Systems, and NIIT were among the first to enter the ICT market, which is expected to be worth around US$1 billion by 2012.

    Recently, the central government invited private participation in over 1,000 of its industrial training institutes and offered academic and financial autonomy to private players. Companies such as Tata, Larsen & Toubro, Educomp and Wipro have shown keen interest in participating in this initiative.

    Regulatory roadblocks

    Education in India is regulated at both central and state government levels. As a result, regulations often differ from state to state. K-12 education is governed by the respective State School Education Act and the Central Board of Secondary Education (CBSE) Rules and Regulations concerning affiliation and/or the rules of any other affiliating body. Under current regulations, only not-for-profit trusts and societies registered under Societies Registration Act, 1860, and companies registered under section 25 of the Companies Act, 1956, qualify to be affiliated with the CBSE and to operate private schools.

    While the K-12 segment accounts for the lion’s share of India’s educational market, weaving through the complex regulatory roadmap to qualify for affiliation poses serious difficulties for investors. The CBSE requires privately-funded schools to be non-proprietary entities without any vested control held by an individual or members of a family. In addition, a school seeking affiliation is expected to have a managing committee controlled by a trust, which should approve budgets, tuition fees and annual charges. Any income accrued cannot be transferred to the trust or school management committee and voluntary donations for gaining school admission are not permitted.

    Schools and higher education institutions set up by the trust are entitled to exemptions from income tax, subject to compliance with section 11 of the Income Tax Act, 1961. In order to qualify for tax exemptions, the trust needs to ensure that its predominant activity is to serve the charitable purpose of promoting education as opposed to the pursuit of profit.

    Alternative paths

    Alternative routes do exist for investors seeking to avoid the web of regulatory barriers that constrain their involvement. Sectors such as pre-schools, private coaching and tutoring, teacher training, the development and provision of multimedia content, educational software development, skill enhancement, IT training and e-learning are prime sectors in which investors can allocate their funds. These areas are attractive because while they relate closely to the profitable K-12 segment, they are largely unregulated. As such, they make attractive propositions for private investors interested in taking advantage of the burgeoning demand for quality education. Companies such as Educomp Solutions, Career Launcher, NIIT, Aptech, and Magic Software, are market leaders in these fields. Educomp recently acquired a large number of educational institutes and service providers across India. It has also formed joint ventures with leading higher education groups, including Raffles Education Singapore, for the establishment of higher education institutions and universities in India and China. Furthermore, it has entered into a multi-million dollar collaboration with Ansal Properties and Infrastructure to set up educational institutions and schools across the country and closed an US$8.5 million deal to acquire Eurokids International, a private provider of pre-school educational services in India. Gaja Capital India, an education-centric fund, has completed the funding of three education services companies in India. NIIT and Aptech, meanwhile, are engaged in the IT training business.

    Core Projects and Technology is also focusing heavily on India and is likely to bid to takeover, upgrade and run public schools for specified periods on a public-private partnership basis.

    Higher hurdles

    While state governments are largely responsible for providing K-12 education in India, the central government is accountable for major policy decisions relating to higher education. It provides grants to the University Grants Commission (UGC) and establishes central universities in the country. The UGC coordinates, determines and maintains standards and the release of grants. Upon the UGC’s recommendation, the central government declares the status of an educational institution, which once authorized, is entitled to award degrees.

    State governments are responsible for the establishment of state universities and colleges and has the power to approve the establishment of private universities through State Acts. All private universities are expected to conform to the UGC guidelines to ensure that certain minimum standards are maintained.

    Amity University in Uttar Pradesh is one of the private universities to open its doors. It was approved by the Uttar Pradesh state legislature on 12 January 2005 under section 2(f) of the University Grants Commission Act.

    Not-for-profit and anti-commercialization concepts dominate higher education fee structures. To prevent commercialization and profit-making, institutions are prohibited from claiming returns on investments. This, however, does not pose a hurdle for universities interested in mobilizing resources to replace and upgrade their assets and services. A fixation of fees is required in accordance with the guidelines prescribed by the UGC and other concerned statutory bodies. For this purpose, the UGC may request the relevant information from the private university concerned, as prescribed in the UGC (Returns of Information by Universities) Rules, 1979.

    In line with the policy on Fee Fixation in Private Unaided Educational Institutions Imparting Higher and Technical Education, two types of fees are required: tuition fees and development fees. Tuition fees are intended to recover the actual cost of imparting education without becoming a source of profit for the owner of the institution. While earning returns on investment would not be permissible, development fees may provide an element of partial capital cost recovery to the management, serving as a resource for upkeep and replacement.

    Legal precedents

    In order to be awarded university status by the UGC, institutions must comply with the objectives set forth in the Model Constitution of the Memorandum of Association/Rules, and ensure that no portion of the income accrued is transferred as profit to previous or existing members of the institution. Payments to individuals or service providers in return for any service rendered to the institute are, however, not regulated.

    In this context recent court judgments on private universities are relevant. The Supreme Court, in Unnikrishnan JP v State of Andhra Pradesh, introduced a scheme regulating the admission and levy of fees in private unaided educational institutions, particularly those offering professional education. The ruling was later notified in the fee policy.

    Subsequently, in the case of Prof Yashpal and Anr v State of Chattisgarh and Ors in 2005, the Supreme Court assailed the Chattisgarh government’s legislation and amendments which had been abused by many private universities. It was contended that the state government, simply by issuing notifications in the Gazette, had been establishing universities in an indiscriminate and mechanical manner without taking into account the availability of any infrastructure, teaching facilities or financial resources. Further, it was found that the legislation (Chhattisgarh Niji Kshetra Vishwavidyalaya (Sthapana Aur Viniyaman) Adhiniyam, 2002) had been enacted in a manner which had completely abolished any kind of UGC control over private universities.

    The Supreme Court concluded that parliament was responsible for ensuring the maintenance and uniformity of higher education institutions in order to uphold the UGC’s authority. Following the judgment, only those private universities that satisfied the UGC’s norms were able to continue operating in Chattisgarh.

    Professional institutions

    Professional and technical education in India is regulated by professional councils such as the All India Council for Technical Education (AICTE). Established under the AICTE Act, 1987, AICTE gives recognition to courses, promotes professional institutions, provides grants to undergraduate programmes, and ensures the coordinated and integrated development of technical education and the maintenance of standards. The AICTE has recently exerted pressure on unrecognized private technical and management institutes to seek its approval or face closure.

    A single bench decision of the Delhi High Court in Chartered Financial Analysis Institute and Anr v AICTE illustrates the far-reaching implications this kind of pressure can have on all institutions operating independently of the AICTE. The court found that the Chartered Financial Analyst Institute, a US-based organization, was engaged in imparting technical education and that its charter, though not described as a degree or diploma, was nevertheless descriptive of the candidate attaining an academic standard, entitling him to pursue further courses, and achieve better prospects of employment in the investment banking profession. The AICTE argued that the Chartered Financial Analyst Institute fell within the ambit of its regulation and was therefore obliged to submit to the jurisdiction of the regulatory body. The Delhi High Court upheld the AICTE’s view that the Chartered Financial Analyst Institute did qualify as an institution imparting technical education..

    This judgment may have emboldened the AICTE to proceed against a number of other establishments that are on its list of unapproved institutions. It holds particular significance since despite not granting degrees and diplomas, the Chartered Financial Analyst Institute was still deemed by the court to be covered under the description of a “technical institute”.

    Enthusiasm grows for foreign participation

    While regulators such as the AICTE continue to exercise influence in the Indian education system, the sector is expected to witness a surge in foreign investment and perhaps a reduction in the number of regulatory roadblocks as a result of the central government’s enthusiasm for overseas investors. Foreign direct investment in higher education could help reduce government expenditure and there is a general consensus that education as a whole should be opened for domestic and foreign private participation.

    The entry of foreign educational institutions into India will be covered by the new Foreign Education Providers (Regulation for Entry and Operation) Bill. The bill seeks to regulate the entry and operation of foreign education providers, as well as limit the commercialization of higher education. Foreign education providers would be given the status of “deemed universities” allowing them to grant admissions and award degrees, diplomas or certificates.

    Operationally, the bill proposes to bring foreign education providers under the administrative umbrella of the UGC, which would eventually regulate the admissions process and fee structures. Since these foreign institutions will have to be incorporated under central or state laws, they will also be subject to the government’s policies of reservations. The bill is pending approval from the Indian Parliament but it is unclear if it will be taken by the present government for a vote prior to the general elections in 2009.

    Innovative structures unlock profitability

    The regulatory restraints on running profitable businesses in the K-12 and higher education sectors have driven Indian lawyers to devise innovative structures that enable private investors to earn returns on their investments. These typically involve the establishment of separate companies to provide a range of services (operations, technology, catering, security, transport, etc.) to the educational institution. The service companies enter into long term contracts with the trust operating the institution. Payments made by the trust to the service companies must be comparative and proportionate to the services rendered by such companies. Furthermore, in order to qualify for tax exemptions, the expenses paid by the trust to the service companies must not exceed what may reasonably be paid for such services under arm’s length relationships.

    Despite the regulatory constraints, the Indian education sector is on a path of exponential growth. A growing number of private companies are undertaking creatively structured projects in the education business and the level of investor confidence is demonstrated by the recent spate of M&A activity that has taken place.

    With more domestic players emerging, the education sector is likely to witness consolidation, but at the same time, increasing foreign participation will drive competition and raise standards. Liberalization will continue to intensify as the government struggles to remedy its poor public education system and provide quality institutions to educate India’s masses.

    Seema Jhingan and Dimpy Mohanty are partners at LexCounsel Law Offices. The firm is headquartered in Delhi and advises on areas including mergers and acquisitions, private equity and venture capital, projects, telecommunications, software/information technology, education, media and entertainment, taxation, retail, licensing and franchising, insurance, general corporate and commercial work and international arbitration. Seema can be reached at sjhingan@lexcounsel.in

    Areas of Practice:

    Infrastructure, Telecommunications, Power, Mergers/Acquisition, Software/Information Technology, Business Process Outsourcing, Media & Entertainment, Private Equity and Venture Capital, General Corporate and Commercial, International Arbitration.

    Professional Summary:

    Seema Jhingan’s practice spans over fourteen years during which she has acquired substantial expertise in representing developers, sponsors/lenders, venture capital investors, international corporations, financial institutions, and other strategic investors involved in the establishment, development and financing of major infrastructure and IT projects in India.

    Seema Jhingan is a Partner with a Delhi Based Law Firm LexCounsel, Law Offices and regularly contributes to journals and publications and often takes up speaking engagements.

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    Engine Repair Tools: Essential Element for Your Car or Motorcycle Upkeep

    January 10, 2012 at 3:05 pm • Posted in UncategorizedComments Off

    Are you planning a motorcycle road trip? Made all the travel arrangements – hotel booking, side seeing planning etc.! Have you made packing properly? Think again! Well, when you are planning a biking trip with your friends then make a complete list of all the supplies and the activities you are going to perform in your tour. Usually, in excitement we miss out some of the essentials. But you make a smart move and list out all your essentials like your clothes, eateries, accessories, motorcycle tools and have a joyful vacation. You must be thinking why tools. Let me tell you that more than anything else your safety is supreme. So, for that you require engine repair tools that can safeguard you against any mishap that might occur in your expedition.

    Not only on these special events you require these vehicles but even in our day-to-day life these vehicles are very important part of our lives. Without them our life is just so meaningless and go standstill. For such important elements of our life, don’t we need special care tools? Indeed, engine repair tools are a must in our kit. Safe driving ensures long living for which a smooth and healthy vehicle is required, which definitely ask for timely maintenance. So, make sure to keep all the essential car or motorcycle tools in your baggage.

    To enjoy safe and smooth ride of your vehicle you need to get it checked from a good mechanic but for that you have to shed big amount. A better and more economical way is to buy good quality engine repair tools which can aid to low maintenance cost. If you don’t know how to handle these equipment’s then don’t feel sad you have these online tutorials or user manuals who can guide you through. But if you don’t like these ideas then ask for a family or friends help. I am sure they won’t mind doing this in exchange of a dinner or a drink party.

    So, spend some dollars on your car or motorcycle tools purchase and enjoy a long life of your vehicle.

    Kiya Thakur is a Professionalize content writer and basically writes on engine repair tools and motorcycle tools. To get more information about these automotive tools visit at http://www.handsontools.com

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    Taking Care of a Fish Tank

    January 10, 2012 at 1:00 pm • Posted in UncategorizedComments Off

    It may be hard to believe but a fish tank will require a lot of care and management. If you have had problems in keeping your fish alive even for a few months, you will need to take a closer look at your fish tank. It may sound simple but it’s anything but simple. Taking care of the aquarium will require some effort on your part and you will need to plan in advance in order to get the techniques right. The normal life spans of the archetypal tanks are measured in years and not in months, but the life of the fishes vary from species to species. These fish have the potential to live anywhere between 3 to 7 years, and the goldfish can survive for almost 20 years.

    If you are taking the care of your fish tank, the right way, the life span of your fish will increase dramatically and they will be able to live out their whole life span. One of the major requirements you will need to pay attention to are the food supplies. The food supply tends to vary with the change of season and guess what, so does the feed amount. Hence, you should try to serve your fish with less food during winter and more during summer. You may already be aware of the fact that small fishes are under constant threat of an attack from the bigger ones, so it may be a good idea to keep the small fishes separately in a tank all on their own. Usually the fish don’t become old and die, but get eaten by others when they grow weak. As macabre as that may seem, that’s a fact when it comes to fishes, of course, the tank could always do them in first especially if you haven’t taken care of it.

    Fish tanks can become breeding grounds for various kinds of diseases, so you will need to sanitize the tank when cleaning it in order to protect your fishes from these diseases. The fish can get various types of illnesses, so you’ll need to do all you can to prevent them from becoming sick in the first place. If you’re a hands on sort of person and would prefer to treat the fish on your own, you would be better off hitting the books in the quest of getting information on fish diseases. You’ll need to learn about the various diseases and the effective methods of treatment for the same. In such cases, prevention is much better than cure, and you should clean the tank regularly to avoid these problems. The fish tank should have good-quality water and the fishes should be provided with a balanced diet. Poor quality water can stress out the fish so you’ll need to take care that the water is of good quality and aerated properly. Generally their immune systems are strong enough to protect them from a few disease-causing organisms, but if you prefer not to leave anything to chance, you’ll need to start cleaning the tank on a regular basis. You should check the tank regularly to ensure that the fishes are in good health, and do not end up falling prey to some disease. You can generally make this out form observing any changes in their physical appearance or in their activities. If you do notice the same, then it’s time to start cleaning the filter, the tank and change at least one third of the water in the aquarium.

    Medication can be added to the water in the fish tank but it needs to be done carefully. If the fishes are sick then it is better to opt for treating the fish than just dunking them in medicated water. There are a few fish medications that are not effective and can actually cause more harm to the sick fishes. As the physical condition of fishes start to improve, you can start changing the tank water on a regular basis again. You will need to remember that fishes require constant care and you can do so by cleaning the aquarium first. The water in the tank is the main source of survival for the fishes, and carelessness here would result in loss of their lives.

    Remember that certain kind of fish require special modifications to be carried out to the tank in order to ensure that they remain healthy. It could be the ambient water temperature, so you will need to check the water temp every now and then, to ensure that there are no accidents. Other than the temperature, you’ll need to ensure that the water is aerated; you will be able to get all you need at any of top of the line pet supply stores. Maintaining a fish tank can take quite a bit of effort on your part but once you have done it a couple of times, it will seem easy. The hard part lies in actually putting your thoughts to action and getting to clean up that tank.

    There are some wonderful resources out there like this site on fish tanks [http://bubblyfishtanks.com]. Alternatively, for more information on setting up a fish tank or fish tank accessories in general have a look at this site full of great information regarding fish tank filters [http://bubblyfishtanks.com/11/fish-tank-filters/].

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